We work directly with business owners and leadership teams to uncover what's holding the business back, fix inefficiencies, and create momentum that lasts. Our approach combines commercial and operational expertise to deliver measurable results in just 12 weeks — improving margin, strengthening accountability, and aligning your people, processes, and systems around growth.
This isn't theory. It's practical transformation — executed side-by-side with your team to turn plans into profit.
We combine both lenses to deliver measurable results that impact revenue and efficiency.
Recent vehicles, carefully prepared, in impeccable condition.
We work directly with your team — not just advising, but executing and embedding change.
“Sam made an immediate and lasting impact on ERE, bringing clarity, structure, and calm leadership at a pivotal point in our growth. He strengthened our commercial function, rebuilt confidence across the team, and left the business in a stronger, more aligned position for the future.”
“Sam embedded himself into our business quickly, delivering no-nonsense insight and implementing changes that drove a clear uplift in motivation and performance. I wouldn’t hesitate to recommend him to any leader looking to elevate team results.”
“Unlike traditional consultants, Sam became a genuine part of our team, understanding our challenges and driving meaningful change fast. His approach transformed our mindset and directly improved sales performance and results.”
Catalyst 12 helps founders fix operational inefficiency and commercial underperformance at the same time.
Most businesses don’t struggle because of a lack of opportunity — they struggle because delivery, cost, margin, and execution haven’t kept pace with growth. We focus on how the business actually runs day-to-day and align operations with commercial outcomes. The result is a business that performs better, with more control and less friction.
Operational performance and commercial results are inseparable. Improving delivery, structure, and execution directly impacts margin, capacity, and profitability. Catalyst 12 is built to address how the business operates and how it performs commercially, not one without the other.
Catalyst 12 is practical and execution led. Rather than producing theory or long-term recommendations, we work inside the business to: Identify what’s holding performance back
Prioritise changes that deliver commercial impact
Support implementation in real operating conditions
The focus is on progress, not paperwork.
In practice, it means we focus on:
How workflows through the business
Where time, cost, and effort are being wasted
Where accountability and ownership are unclear
Where systems don’t support performance
Where revenue exists but margin and control don’t
Every change is assessed against its commercial impact, not just operational neatness.
Yes. Catalyst 12 is industry-agnostic.
All founder-led businesses rely on people, processes, systems, and data. When these are misaligned, performance suffers — regardless of sector. The principles are transferable; the execution is tailored to each business.
Founders stay close to the work, without being overloaded.
We work with founders to:
Set clear commercial priorities
Make decisions where they matter
Remove blockers to progress
The programme works best when leadership is engaged, decisive, and aligned.
No. The business continues to run throughout.
Changes are prioritised based on:
Commercial impact
Speed to value
Ability to embed without destabilising delivery
The aim is to improve performance while maintaining momentum.
Outcomes vary by business, but typically include:
Clearer ownership and accountability
Reduced inefficiency and rework
Improved visibility of cost and margin
More consistent delivery
Better, faster decision-making
The business becomes easier to manage and more commercially effective.
At the end of the programme, businesses leave with:
A clearer operating rhythm
Practical processes and systems their teams understand
Stronger alignment between operations and commercial goals
A realistic roadmap for continued improvement
There is no dependency model — the improvements are designed to last.
Pricing is fixed and transparent.
It reflects:
Business size and complexity
The level of operational and commercial challenge
The outcomes being targeted
Pricing is aligned to value delivered, not time spent.
It starts with a conversation.
If your business needs stronger execution, clearer structure, and better commercial performance — Catalyst 12 is likely a good fit. If it isn’t, we’ll be open about that.
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