Two senior operators. Embedded. Fixing what growth breaks.
Catalyst12 puts a CRO and a COO inside your business at the same time. Both hands-on, both accountable. Not advisors with a deck. Operators who do the actual work, then hand over completely.
Have you built a business, or a highly paid job?
If you went on holiday for two weeks, would the business survive? Do your kids know you better than your leadership team? Are you the reason decisions get made. Or the reason they get stuck? If you're reading this nodding, you're not alone. You're the single point of failure, and no one has told you yet.
Could you take two weeks off. Properly?
Phone off. Laptop shut. Not the holiday where you're on the sunlounger answering Slack while the kids are in the pool. The one where the business actually keeps running.
Do your kids know you more than your team?
You started this for freedom. You ended up working holidays, school plays, weekends. The business grew. Your life shrank. The numbers do not reward that. But founder dependency hides it.
Do you know where you actually make money?
Not the blended average. The truth. Which clients, which services, which months. If you cannot point at it on a page right now, you are guessing. And pricing, hiring and investment are guesses too.
Does the team act, or wait for you?
Capable people. No authority. No structure. No playbook for what "good" looks like. So everything routes back through you. That is not a team problem. That is an operating model problem. And it is fixable.
Four hours inside your business. Free.
Sam and Phil come to you for a four-hour deep-dive diagnostic. Commercial. Operational. Founder-side. We look at the actual data, speak to the actual people, and leave.
Then you get a full written diagnostic report. Findings, actions, deliverables. At a level of detail nobody else in the market produces. No obligation after. If there is no fit, we will tell you. If there is, you will already know exactly where we'd start.
- Commercial diagnostic. Pipeline, pricing, margin
- Operational diagnostic. Delivery, capacity, process
- Founder dependency audit
- Written report with prioritised actions
The Free Diagnostic It is not a growth problem. It is operational and commercial debt.
Revenue grows. Margin goes invisible. The founder is still the decision bottleneck. Nobody fully trusts the forecast. We have both been inside those businesses. We know exactly what it costs.
Hidden profit loss
Margin erosion, undisciplined discounting and rework that nobody tracks. At a typical £5m business.
Cash trapped
A 7-10 day increase in lead-to-cash locks away hundreds of thousands in working capital most founders don't know they have.
Paid to do the work twice
In a 50-person team, 15-25% rework is equivalent to losing 8-12 people entirely to inefficiency.
A two-person embedded leadership unit.
A CRO and a COO, working together, deployed inside businesses that need to move fast without hiring permanently. Both of us, personally, on every engagement. No junior teams. No handoffs.
We built Catalyst12 because we kept seeing the same thing: operational and commercial debt accumulating faster than founders realised. And nobody staying long enough to fix it.
Meet Sam & PhilMost scaling businesses carry both. Most founders don't realise they're the third.
Operational Debt
Structural friction created during growth. Manual workarounds, slow decisions, and process gaps that accumulate quietly until the business feels harder to run than the revenue suggests it should.
Commercial Debt
Revenue and margin loss caused by undisciplined selling. Discounting without rules, pricing inconsistency, and growth that doesn't convert to profit. The cost of winning business the wrong way.
Diagnose. Design. Embed. Handover.
Wins delivered.
Four phases plus an outcome. Every engagement follows the same path, across commercial and operational priorities at the same time.
Flexible by design12 weeks is the default. Some businesses need change to land faster. Some teams can only absorb it slowly. The same approach runs over 4 weeks, 12 weeks or 12 months. The shape bends around your business. Never the other way round.
Establish the truth.
Pipeline truth. Margin truth. Delivery truth. No opinions. Just facts from real data and real conversations with your team.
Build the operating model.
Playbooks, pricing rules, dashboards, SOPs, KPI ownership maps. The structural layer your business has been missing.
Live implementation.
Both of us inside the business. Commercial and operational running together. Friction surfaced, decisions made, discipline installed.
Step away.
The team owns it. The playbooks are live. Your business runs without us. And without everything coming back to you.
Measurable results.
Margin recovered. Forecast accuracy installed. Leadership time reclaimed. A business that runs, that scales, that no longer depends on you to hold it together.
"Advisors diagnose. Consultants produce reports. Nobody does the actual work. That's the gap we built Catalyst12 to fill." Phil Woodbridge, Co-Founder
Could your business run for two weeks without you?
Five questions. Two minutes. A clear read on how much operational and commercial debt you're carrying. And where it's hiding.
The receipts.
Sam made an immediate and lasting impact on ERE, bringing clarity, structure, and calm leadership at a pivotal point in our growth. He strengthened our commercial function, rebuilt confidence across the team, and left the business in a stronger, more aligned position for the future.
Unlike traditional consultants, Sam became a genuine part of our team, understanding our challenges and driving meaningful change fast. His approach transformed our mindset and directly improved sales performance and results.
Sam embedded himself into our business quickly, delivering no-nonsense insight and implementing changes that drove a clear uplift in motivation and performance. I wouldn't hesitate to recommend him to any leader looking to elevate team results.